Growth & Marketing Manager — Web3, Crypto & AI

Location: Remote / Dubai/ India
Experience: 3–6 years
Employment Type: Full-time
Level: Mid-Level

We’re not looking for someone who just “does marketing.”

We’re looking for someone who understands the internet-native economy, speaks cypto, understands AI, and knows how to turn products into movements.

You’ll work across a portfolio of products spanning Web3, crypto, AI, trading, prediction markets and emerging technology—including UniMarkets and NonceLabs.

If you spend your time understanding what’s happening in crypto Twitter, follow emerging AI products, know why narratives matter in Web3, and can turn a technical product into something people actually want to talk about—this role is for you.

What You’ll Own

You will be responsible for taking products from:

“We built something interesting.”

to

“Everyone in the ecosystem knows about it.”

Your job will cover strategy + content + community + growth + partnerships + experiments.

1. Product & Growth Marketing

• Develop GTM strategies for Web3, crypto and AI products

• Build positioning, messaging and product narratives

• Identify ICPs, user personas and growth channels

• Design and execute growth experiments

• Own acquisition and activation campaigns

• Develop referral, ambassador, community and ecosystem growth programs

• Track funnels from awareness ? acquisition ? activation ? retention

• Work closely with founders and product teams to translate product features into compelling market propositions

2. Web3 & Crypto Marketing

You should already understand the ecosystem—not learn it after joining.

You should be comfortable with concepts such as:

DeFi • DEXs • CEXs • wallets • tokens • liquidity • airdrops • points • DAOs • NFTs • on-chain activity • trading • prediction markets • crypto communities • KOLs • ecosystem partnerships

You don't need to be a developer.

But you do need to understand what developers, traders, degens, investors and Web3 users are talking about.

3. AI Marketing

AI is not a buzzword for us.

You should understand the current AI ecosystem well enough to:

• Identify emerging AI narratives and trends

• Position AI products for different audiences

• Use AI tools extensively in your own marketing workflow

• Build AI-assisted content and growth systems

• Experiment with AI agents, automation and AI-native workflows

• Understand how AI is changing product discovery, content and distribution

• Translate technical AI concepts into simple, compelling narratives

Bonus: Experience marketing AI agents, LLM products, automation platforms or AI infrastructure.

4. Content & Narrative

You will be expected to think and create, not simply outsource everything.

You should be able to develop:

• X/Twitter content

• LinkedIn content

• Product announcements

• Threads

• Founder-led content

• Short-form video concepts

• Educational content

• Product explainers

• Campaign concepts

• Landing-page messaging

• Email campaigns

• Community announcements

• KOL/influencer briefs

5. Community & Ecosystem

Build relationships across the ecosystem with:

• Crypto communities

• KOLs / influencers

• Traders

• Founders

• Developers

• Protocols

• DAOs

• Investors

• AI communities

• Web3 media

• Ecosystem partners

You should know how to identify the right people, approach them, create mutually beneficial collaborations and turn partnerships into measurable growth.

6. Data-Driven Growth

Creativity without measurement isn't enough.

You will track and improve metrics such as:

• Website traffic

• CAC

• Conversion rate

• Activation rate

• Retention

• Community growth

• Engagement

• Organic acquisition

• User acquisition

• Campaign ROI

• Content performance

• Referral growth

• Product adoption

You should be comfortable with analytics and turning data into:

“This worked. This didn't. Here's what we're changing next.”

Must Have

• 3–6 years of marketing / growth experience

• Strong understanding of Crypto + Web3

• Working knowledge of AI and the AI ecosystem

• Experience with Web3 / crypto / fintech / AI / SaaS / trading products

• Strong written English

• Excellent understanding of social platforms, especially X/Twitter and LinkedIn

• Experience with community and influencer/KOL marketing

• Ability to independently execute campaigns

• Strong understanding of growth funnels and analytics

• Ability to work directly with founders and product teams

• High curiosity about emerging technology

You’ll Stand Out If You Have

• Experience launching a Web3 or crypto product from zero ? traction

• Experience with DeFi, trading, prediction markets or financial products

• Experience building crypto communities

• Experience working with KOLs

• Experience with token launches / TGE / airdrops / points programs

• AI-native marketing workflows

• Experience with AI agents or automation

• Growth experimentation experience

• Strong personal presence/network in crypto or AI

• Experience in an early-stage startup

We're looking for someone who is:

Curious.

You naturally want to understand what's coming next.

Internet-native.

You don't need someone to explain why a narrative suddenly exploded on Crypto Twitter.

Commercial.

You understand that views and likes are not the end goal.

Experimental.

You'd rather run 10 experiments than spend three weeks debating one campaign.

Independent.

You can take:

“We need to grow this product.”

and turn it into a plan.

Technical enough to understand the product.

You don't need to code—but you should be able to sit with a developer, understand what they've built and turn it into a story customers understand.

Fast.

The crypto + AI ecosystem changes every week.

You need to change with it.

Camera Friendly

Can make videos/reels/shorts for explaining product, programs, etc.

You're probably the person we're looking for if your Twitter/X feed contains a strange combination of:

AI + Crypto + Web3 + Markets + Startups + Memes + Technology

and you genuinely enjoy figuring out why people behave the way they do online.

You can talk about a crypto protocol in the morning, build a GTM experiment in the afternoon, use AI to produce the campaign assets, and spend the evening figuring out why the campaign converted at 3.2%.

If you want to build the next generation of products at the intersection of AI × Crypto × Web3 × Markets, we should talk.

Apply with your CV + portfolio + your one-page growth idea for an AI and Web3 based prediction market product.